Note: The job is a remote job and is open to candidates in USA. ICON plc is hiring a Copywriter for its Patient Recruitment Solutions digital team. The role develops and refines patient-facing digital campaign content for clinical trial recruitment, translating complex medical information into clear, engaging, and compliant messaging.
Responsibilities
Write persuasive, patient-focused copy for digital advertising campaigns (video scripts, static , paid media, and social content)
Work closely with Designers / Video Production Specialists to conceptualize, design, and produce short-form video advertising reels optimized for platforms such as Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook
Develop headlines, taglines, and calls-to-action that resonate with diverse patient audiences
Collaborate closely with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights
Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities
Ensure all content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines
Contribute to creative strategy sessions and help generate campaign concepts that improve enrollment and retention
Edit and refine copy based on feedback from stakeholders, compliance reviewers, and performance data
Maintain consistency in voice and messaging across all campaign touchpoints
Skills
3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house)
Demonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.)
Strong understanding of social media platforms and their respective video formats, specs, and audience behaviors
Strong portfolio of campaigns targeting consumers or patients, especially within regulated industries
Understanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey
Exceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy
Experience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders
Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing
Bachelor's degree
Bilingual or multilingual copywriting experience
Benefits
United States (Remote)
Various annual leave entitlements
A range of health insurance offerings to suit you and your family’s needs
Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead
Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being
Life assurance
Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others
Company Overview
Since our foundation in Dublin, Ireland in 1990, our mission has been to help our clients to accelerate the development of drugs and devices that save lives and improve quality of life. It was founded in 1990, and is headquartered in Dublin, Dublin, IRL, with a workforce of 10001+ employees. Its website is